16 May, 2013

DubaiFirst Miles Exclusive Visa Infinite Card Awarded Region’s ‘Best Premium Card’ for 2013

The DubaiFirst Miles Exclusive Visa Infinite Card from Dubai First - the region’s first & only travel-agnostic credit card, has been recognized as the Middle East’s ‘Best Premium Card’, at the 2013 Smart Card Awards Middle East.

Launched by the leading consumer finance firm Dubai First a little under a year ago, the DubaiFirst Miles Exclusive Visa Infinite card managed to establish a new norm in the regional market for premium travel credit cards.  A Global Rewards Currency in every sense, the prestigious DubaiFirst Miles Exclusive Visa Infinite card has truly been enjoying a very successful track record, thanks to its unrivalled product proposition.

Commenting on the occasion, Mr. Ibrahim Al Ansari, Chief Executive Officer of Dubai First, said “Experience has taught us never to underestimate the customers’ constantly evolving needs and requirements in life. That goes especially true when addressing the sophisticated requirements of the affluent segments of the population. Creating a new credit card is a science first, and an art second, and receiving this coveted award rightly acknowledges the strides we have taken towards becoming the people’s financial partner of choice.  We will forge ahead with the further expansion of this revolutionary and proprietary DubaiFirst Miles program”.

Mr. Marcello Baricordi, General Manager for Visa in the UAE, said: “Visa Infinite is a powerful platform that ensures security, convenience and reliability to meet the demanding needs and aspirations of high-net worth individuals. The DubaiFirst Miles Exclusive Visa Infinite Card with Dubai First is tailored to the needs of affluent customers and offers unmatched travel benefits. We are thrilled with the success of the DubaiFirst Miles Exclusive Visa Infinite Card and the Best Premium Card recognition to the card, which is testimony to our unique travel offerings.”

Testament to Dubai First’s unrivalled propositions in the market, is that this recognition comes a year after its Titanium Life credit card was voted as ‘Best Credit Card’ and ‘Best New Card’ by the Smart Card Awards 2012.