15 May, 2017

Dubai First Wins Top Awards at The Asian Banker Awards

Dubai First has recently won two coveted awards at the prestigious Asian Banker Middle East and Africa Regional Awards 2017; ‘Best Non-Bank Consumer Finance Business, Middle East’ and ‘Credit Card Product of the Year in the Middle East’ for the Dubai First Amazing Card.

Dubai First has been acknowledged as the ‘Best Non-Bank Consumer Finance Business’ in the region for the second consecutive year, reinforcing the company’s leadership position with consistent outstanding performance across parameters and achievements in business excellence.

Dubai First also won the ‘Credit Card Product of the Year’ for the Dubai First Amazing Card – a co-branded proposition with Dubai Parks and Resorts. The award recognises the outstanding value for the customers by way of offering a unique experience at the Parks combined with incredible savings at the largest entertainment destination in the region. The unique benefits on the Card are further enhanced with unmatched travel, lifestyle and financial benefits to match the evolving lifestyle aspirations of the consumers, delivering both exceptional value and a superior experience for the Cardmember.

The Asian Banker Awards is one of the most prestigious awards programmes in the industry with reputation of complete transparency, independence and credibility. It recognizes best practices and exceptional achievements of leading retail financial institutions. The success of Dubai First at the Asian Banker Middle East and Africa Regional Awards 2017 strengthens the company’s position as an industry leader as a non-banking consumer finance company offering innovative products within the premium retail segment.

Dubai First Team receiving the Asian Banker Award