Dubai First was awarded the Best Retail Finance Company - UAE at the IFM Awards Gala event held in a glittering ceremony in London on 27th of November 2015. The DubaiFirst Miles Program was recognised as the Best Consumer Loyalty Program - Middle East and ‘The Little Steps for Safety’ program in partnership with RTA received the prize for the Best CSR Initiative – UAE. Harish Krishnaswamy received the awards on behalf of Dubai First.
The IFM Awards celebrate excellence and recognise those organisations that make a contribution to raising the bar in the financial industry through activities of note. The finalists underwent extensive scrutiny on the basis of innovation, growth, sustainability and their contribution towards society among other key factors before the final Award Winners were announced.
These awards, coming in addition to the ‘Best Consumer Finance Company’ award by Banker Middle East and the ‘Superbrand’ status for 2015, are a testament to the performance of Dubai First across various parameters. The efforts of the company in striving for excellence have been acknowledged by the industry through these awards.