21 October, 2014

Dubai First Scoops Most Innovative Consumer Marketing Campaign Award

Leading consumer finance company, Dubai First, a wholly owned subsidiary of FGB, recently scooped the ‘Most Innovative Consumer Marketing Campaign’ award for the Middle East and Africa Region at the MasterCard Innovation Forum 2014, for its Dubai Moments Credit Card.

Dubai First launched the Dubai Moments Credit Card earlier this year to recognize and celebrate Dubai’s reputation as a city that achieves something new every day and makes dreams come true. The card offers customers the best of Dubai in the form of bespoke Diamond, Sapphire, Gold and Silver Moments worth AED 3 million annually. The two-day MasterCard Innovation Forum, held in Singapore from September 24 to 25, was attended by over 400 MasterCard partners from the Middle East, Africa and Southeast Asia, and showcased the latest trends in products and marketing across the card payments industry.

Amit Talgeri, CEO of Dubai First, said: “Our innovative, 360 degree marketing campaign, “Live the Dubai Life with the Dubai Moments Credit Card”, has enabled us to effectively engage with cardholders and this award recognizes its significant success. The Dubai Moments Credit Card is another first from the FGB Group, which truly reflects the spirit of the city as well as our philosophy to “stay ahead” and MasterCard’s passion for creating and celebrating priceless moments. We are confident that we will continue to remain at the forefront of our industry, delivering innovative and unique propositions which meet the needs of our customers and allow them to fulfill their aspirations.”

The card offers a wide range of Dubai moments including bespoke experiences such as ‘live like a celebrity for a week’ and ‘enjoy a dream weekend’ in Dubai, as well as warm welcomes at Dubai’s landmark hotels. Cardholders can also experience various Dubai events throughout the year, in addition to attractive lifestyle privileges such as valet parking, worldwide airport lounge access, rounds of golf, private chauffeur services, access to prestigious health clubs in the UAE, cinema tickets and more.

The feature rich loyalty programme rewards regular usage, and offers bonuses on transactions made in Dubai and accelerated rewards at select Dubai landmarks. The card also has chip and pin functionality, offering enhanced security.

Eyad Al Kourdi, UAE Country Manager at MasterCard, said: “We would like to congratulate Dubai First for winning the Most Innovative Consumer Marketing Campaign Award for the ‘Dubai Moments Credit Card’. Like the card, the campaign encompasses the spirit of Dubai, and we are delighted that, through our partnership, cardholders now have a product that enables them to explore our priceless city!”

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