14 June, 2016

Dubai First awarded Superbrands status for a second year in a row

Dubai First has been awarded the prestigious ‘Superbrands’ status for the second consecutive year in 2016, a representation of the pinnacle of excellence in Branding within the UAE.

The Superbrands organisation is acclaimed worldwide as being an independent authority of branding excellence and is committed to paying tribute to exceptional brands, as selected by experts and consumers. Each year a book with all companies awarded a Superbrands status is published, aiming to tell the fascinating and insightful stories of the UAE's most valued brands and give the public an insight into the leading international brands from diverse categories such as technology, finance, lifestyle, retail and fast moving consumer goods.

The ‘Superbrand’ status highlights Dubai First as a brand that has a fascinating and accurate reflection of the Emirates way of life, the finest reputation in its field and one that offers customers significant advantages over the competitors. The ‘Superbrands’ status also depicts the distinctiveness of the Dubai First brand and it’s clear distinction from the competitors. 

As you’re aware Dubai First was voted Superbrand in 2015 and to be voted once again as a Superbrand is a powerful endorsement and a true testament to the outstanding performance of Dubai First.