18 October, 2016

Dubai First Announces 5-Year Partnership with Dubai Parks and Resorts

Dubai First, one of UAE’s leading consumer finance companies, has entered into a strategic 5-year exclusive partnership, to become the official financial partner of Dubai Parks and Resorts, the largest integrated theme park destination in the region. The partnership has also named FGB as Dubai Parks and Resort’s official banking partner providing wide-range of financial products and services for the destination.

Hana Al Rostamani, Chairperson of Dubai First, said: “The partnership with Dubai Parks and Resorts comes as part of Dubai First’s commitment to align itself with initiatives that support Dubai’s vision for 2021 as the ‘preferred place to live, work and visit’. Dubai First’s ’Stay Ahead’ strategy over the next 5 years, is geared towards expanding its services and product offerings to match the demands of the UAE residents and visitors who are actively looking for premium experiences and world-class entertainment in the country.”

Raed Kajoor Al Nuaimi, CEO of DXB Entertainments PJSC, the owner of Dubai Parks and Resorts said: “We’re very excited and optimistic about our partnership with Dubai First, as it embodies our fundamental goals as the Middle East’s largest integrated theme park destination. Our slogan at Dubai Parks and Resorts is ‘Experience Amazing’ and that is what we promise to deliver for every single guest. Through this partnership, we will facilitate and ease financial transactions and payments for our guests throughout the destination, giving them the comfort and peace of mind to enjoy every single minute of family fun hassle free. Guests can choose from a wide-range of financial products developed in collaboration with Dubai first, while enjoying an extensive variety of benefits and rewards”.

As part of the partnership, Dubai First and Dubai Parks and Resorts have announced the launch of a co-branded MasterCard Credit Card that offers Cardmembers exceptional rewards, benefits and service throughout the destination. Designed to meet the different needs of a diverse customer base, the Cards will be available in World and Platinum variants. The ‘Dubai First – Dubai Parks Amazing Card’, will offer Cardmembers exclusive and incredible savings on admission tickets, F&B and merchandise. In addition to the robust suite of savings, Cardmembers will also enjoy valet parking and Q-fast at the park; delivering both exceptional value and a superior experience for the Cardmember.

Amit Talgeri, CEO of Dubai First, added: “Dubai First continues to lead the way in premium consumer financing and the new co-branded Amazing Card is a significant step in our commitment to delivering a superior value for our customers. The partnership with Dubai Parks and Resorts helps us introduce yet another exclusive offering to match the evolving lifestyle aspirations of the consumers, giving a unique opportunity for our Cardmembers to live the Dubai lifestyle to its fullest. 

Scheduled to open this year, Dubai Parks and Resort comprising three theme parks: Bollywood Parks™ Dubai a first-of-its-kind theme park that will showcase rides and attraction based on some of Bollywood’s biggest blockbusters. MOTIONGATE™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate as well as the region’s first LEGOLAND® Park and a LEGOLAND® Water Park. The entire destination will be connected by Riverland™ Dubai – a retail and dining destination at the heart of Dubai Parks and Resorts, and guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph® Collection. Expected to open in late 2019, Six Flags Dubai will be destination’s fourth theme park and the region’s first Six Flags theme park.

From left to right - Jasim Al Ali - Dubai First Board Member; Amit Talgeri – CEO Dubai First; Raed Al Nuaimi: Chief Executive Officer of DPR, Vinit Dinesh Shah: Chief Strategy and Business Development Officer of DPR, Allan Goldwyn: Head - Strategic Partnership and Alliances of DPR