Background
Dubai First is a consumer finance subsidiary of Dubai Group, the financial services arm of Dubai Holding.
The company’s vision is to be a market leader in the region by 2012.
Launched in April 2007, the company achieved a 5% market share within the first two years of operation.
Dubai First has a strong, multi-cultural workforce of professionals, working together to support the company’s strong performance in the consumer finance sector.
The company strategy is based on building sustainable long term value through customer focus, innovation and competitiveness.
Vision
Become a leading consumer finance company in the region.
Mission
Develop sustainable long term value which is better than our competitors for our shareholders and for our customers.
Financials
By end of 2008 total assets exceeded AED 1 Billion and the company delivered a net profit of over AED 10 Million.
Board of Directors
- Soud Baalawi - Executive Chairman, Dubai Group
- Fadhel Al Ali - CEO, Dubai Group & Executive Chairman, Dubai Holding
- Thomas Volpe - Vice Chairman, Dubai Group
- Huda Buhumaid - Managing Director, Marketing & Communication, Dubai Group
- Joo Chuan Goh - Chief Investment Officer, Dubai Group
- Abdulrazaq Aljassim - Chief Operating Officer, Dubai Group
- Mohamed BinBrek - Chief Executive Officer, Land Bank & Infrastructure Strategy Department, Dubai Holding
Network
Dubai First currently operates in Dubai, Sharjah and Abu Dhabi. Through partnerships with leading organisations such as Emirates NBD Bank, UAE Exchange, Al Ansari Exchange and others, the company has more than 800 payment locations across the UAE.
Corporate Social Responsibility
Launched in April 2008, ‘Little Steps for Safety’ is Dubai First’s corporate social responsibility program. Little Steps for Safety aims to raise awareness about child road safety in the UAE and educate students, parents and teachers on road safety rules through workshops and direct interaction. The program is run with the cooperation of the Roads and Transport Authority (RTA), Knowledge and Human Development Authority (KHDA), Dubai Police and Emirates Driving Institute.
