The Company

Dubai First was established in 2007 and is one of the leading consumer finance companies in the UAE specializing in liability and credit card products. The company strategy is based on building sustainable long term value through innovation in harnessing a genuine customer service experience. Since inception, and with a strong, multi-cultural workforce of professionals, Dubai First sought out to develop a niche reputation in the consumer finance and credit cards sector. Fully operational out of Dubai, with a representative office in Abu Dhabi & Sharjah, Dubai First has managed to build a unique base of clients in the region.

Dubai First Corporate Values :

• Customers first
• Passion to succeed
• Courage to be different
• Personal integrity
• Leading from the front

Network

Dubai First ensures the delivery of premium products and services through branches in Dubai, Abu Dhabi and Sharjah. Through partnerships with key banks and exchange houses, the company has built a network of over 800 payment locations across the UAE. The company’s daily activities and transactions are supported through its strategic alliances with leading global organizations across payment processing, cards embossing, cards statementing and logistics management.

Corporate Social Responsibility

Launched in April 2008, ‘Little Steps for Safety’ is Dubai First’s corporate social responsibility program. ‘Little Steps for Safety’ aims to raise awareness about child road safety in the UAE and educate students, parents and teachers on road safety rules through workshops and direct interaction. The program is run with the cooperation of the Roads and Transport Authority (RTA), Knowledge and Human Development Authority (KHDA), Dubai Police and Emirates Driving Institute.

Awards and Acknowledgements

We are a customer focused organization and strive to build and strengthen customer relationships through an unrivalled approach to quality service.Among the many ‘firsts’ in innovations and awards from Dubai First are:

Product Portfolio

Corporate Fixed Deposit

The Dubai First Corporate Fixed Deposit is the ideal balance of growth and security and the perfect option for companies looking for liquidity, above-market returns and the security associated with traditional fixed deposits. The Dubai First Corporate Fixed Deposit delivers the right equilibrium of return and flexibility. This is supported by quality service through a team of experienced relationship managers.

First Guarantee

The First Guarantee is a product introduced to facilitate the process of issuance of labour guarantee on work permits to the Ministry of Labour. This is the ideal option for small and large firms in the UAE to obtain labour guarantee - the service is free from processing fees and the guarantee amount earns attractive rates of interest. The launch of First Guarantee is in line with Dubai First’s strategy to cater to the corporate sector with a multitude of products and services.

Credit Cards

Dubai First has an impressive range of credit cards targeting niche segments, which is in line with its overall business strategy. The company continuously identifies opportunities in the credit card market and has introduced a number of card products catering to the consumer and commercial segments. With its sector-specific focus and innovation, the company has redefined the credit cards landscape across the region.